ipowerbiz.com?*
.
YOUR MARKETING UMBRELLA AND HOW IT INFLUENCES
EVERYTHING
.
When I get on a plane, Im glad that pilots use
checklists. Even though theyre experienced, a
checklist makes sure everything is covered and
that nothing falls through the cracks. Checklists
are proven to work.
.
Think of a system as a more robust and complete
checklist. Whereas the pilot checklist deals with
pre-flight testing, the entire system would be
the mechanism in which the entire airline company
adheres to from end to end.
.
If you”re promoting IPowerBiz, ITI, IWC Galaxy
Depot, IdealHealth, InfiniteAbundance.com, or
IntelligenceCenter.com this is something you must
think about.
.
As an aside, there are basically three ways to
grow your business:
.
1) You gain more customers.
2) You get your existing customers to spend more
money with you.
3) You get your existing customers to purchase
more frequently.
.
Note that reactivating old customers that no
longer buy from you can be considered a new
customer or existing customer, so they would fall
into the three methods described above.
.
So the marketing system, in our case, deals with
the end-to-end system of marketing, profit
centers, and ROI. Everything that can possibly
affect the three ways above to grow your business
(and the reverse: keeping your business from
shrinking) is part of the marketing system.
.
To illustrate what I mean, lets do a quick
simple exercise. For each role below, put a check
next to it if you think marketing should
influence that role.
.
- The handling of inactive and dissatisfied
customers
.
- Customer service
.
- Support
.
- Human resources: the hiring, firing, and
promotions of employees
.
- Issuing refunds
.
- Product fulfillment
.
- The layout of your business: your store,
waiting room, etc.
.
- Appointments and follow-up
.
- Product packaging
.
Ok, youve probably guessed by now that marketing
should influence ALL of those roles.
.
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Video is hot.
.
Video…Video - There is a reason that YouTube is ranked 4 at Alexa. People go there, in droves. If you can find some way to present your opportunity in video form, do it. You”ll get a lot of traffic quickly if it”s in a hot niche. Don”t neglect this important aspect of marketing.

.
We saw a commercial recently for cash4gold - a system
where you send in gold you have and they convert it into cash.
.
We immediately thought this was somewhat like paying for
traffic and making sales.
.
Here”s how paying for your Traffic works.
.
Usually, you will be charged with the number of hits a link
gets when your ads is clicked, this is called pay per
click. For some search engines, you will be charged with
the number of times your ad shows up when a certain keyword
or keyword phrase is searched. It is imperative that you
have good keyword content in your ad. There are many tools
that aid you in using the right keyword for the right
moment.
.
All the money you spend in paying for your traffic will not
be for naught. You will get an impressive boost in traffic
which will also result to a great boost in your sales
figures. Paying for your traffic would be a really good
idea and you will get all the benefits it has to offer.
.
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