Problem-Agitate-Solution You present a problem, then agitate it further. Finally the solution is hinted at towards the end of the article (with an incentive for them to go to your website to get the full picture).
.
Before and After I was fat, now Im thin. I was poor, now Im rich. I was a hack, now Im a scratch golfer.
.
Useful, but Incomplete Give just enough information to entice them, but leave them wanting more (which your website will provide).
.
Frequently asked questions Include some great ones, but leave some out to be placed on your website. Be sure to let them know in your resource box at the end of the article that there are more at your site.
.
Share a specific set of points.
o 5 Steps to Making a Fortune on eBay
o How to Speed Up Your Metabolism in 3 Easy Steps
o 10 Ways to Write Better Ads
o 3 Keys to a Greener Lawn
o 7 Quick Tips for Self-Defense