This is exactly what I did in less than 1 week to create THREE (3) Special Reports that I needed to give away for Free with my Opt-in box. Now I know I’m using this method to create a Special Report, however the very same methodology can be used to create your very own eBook! I taught this method to my students and they went absolutely crazy over this strategy that several of them went out and implemented it right away! Below is my STEP BY STEP process. Remember you can use this for Special Reports or eBooks.

STEP 1: Decide On Topic and Name. Your first Step is to decide on the topic and name for eBook/Special Report. I needed 3 Special Reports. Here are the topics and titles: “Creating A Successful Consulting Business”, “Creating A Successful Coaching Business”, “Creating A Successful Seminar Business”.

Keep in mind my purpose and intent here was to provide general info in the form of a unique info Report that would entice someone to opt-in and give me their first name and email address for my unique info Report. I’m using this for my blogs. Note that my Headings are pretty generic. That is just fine for right now and for the purpose of creation. I will come back and enhance these Headings to make them more persuasive later.

STEP 2: Secure Article Writer. You need someone to write these articles for you… don’t try to do everything yourself. And remember it doesn’t have to be perfect…. it just has to BE! Get yourself going by having someone help you. You can always come back and improve later, that’s the easy part. Here are some resources: www.forums.digitalpoint.com - this is where we get our writers, www.craigslist.org - simply search for services or post an ad, www.elance.com - this is a site a lot of top marketers use.

What should you be paying per rich Content? Answer: $5.00. If it is more than this, keep looking. Also… if you are looking for a lot of articles, consider negotiating a package rate or for a long term relationship. The key here is not to mention that you need a digital book! Because then the price goes up to $1000 or higher! All you want is the info and then YOU will format it into your digital book or unique info Report.

STEP 3: Create Your Content Headings. Okay, now you need content for your digital book or unique Information Report. The way to do this is to go to your Content writer and give them the topic and a list of articles you want written. Remember these Headings will change later to be your chapter Headings… for now all the Content writer needs to know is that they are writing articles.

The articles will be about 500 words in length. It doesn’t matter what order you put your request in, however the closer to your book outline you can get, the easier it is for the Content writer to see the flow and make the information seem continuous. This is the flow you want. This isn’t set in stone and you can always change it later. As a matter of fact I rearranged the chapters to make them make even more sense and to put them into a more logical sequence for my audience.

STEP 4: Format The Content. Once you get your articles back from your article writer (average time is 24 hours to 4 days) you are ready to put them together as chapters into your eBook or Special Report and then format the content. You can implement a few strategies here to increase the content. 1) Request more articles and combine the content into chapters, 2) Add your expert opinion as content and supplement the information, 3) Add case studies to demonstrate the key elements of the content, and 4) Add graphics, charts, tables, testimonials. All of the recommendations should be implemented to create a value and content-rich product that is unique and exclusive to you.

When acquiring an auto insurance quote online, many individuals are concerned about giving out their personal data. This fear exists because they do not want that data to be used for purposes other than that of an auto insurance quote. That is a reasonable fear in the day and age when some companies collect a person’s information with the intention of selling it to a third party. However, not all companies do such a malicious task, but some may feel that there is no need to have to provide their personal information for something as simple as an auto insurance quote.

The truth is, there is a reason behind the need for such information, but, as stated before, there is concern amongst individuals about their information staying private. That concern is not at all outlandish, but a self-respecting company that really wants business from those seeking quotes from them will gain the respect of their prospective customers if they keep their information private. By not sharing information builds trust and will give an individual reason to utilize the insurance services that that company has to offer. An auto insurance company is not going to gain new business by violating that trust.

Building that trust

The trust is built the moment the prospective customer begins typing their information into the form fields on the website. They keep this information private for both you, the customer, and for their own well-being. They are not going to jeopardize the cost-saving method of providing auto insurance quotes online by sharing information with third parties. They would literally be jeopardizing their entire system, which would not be good considering the online quote system is how many insurance companies are acquiring their customers today. If they do not have an online quote system, then they do not have a working system to acquire new customers. It is as simple as that.

There is also the fact that they may acquire new customers, but could lose the customers if those individuals find that their information has been sold to third parties. Again, any self-respecting company is not going to shoot themselves in the proverbial foot by doing such a thing. Their business comes from providing auto insurance policies and not selling your information.

So is it safe?

Yes, it is safe to provide your information. It is necessary to make sure who the quote is being provided to, especially if you become a customer. Credit score will not be affected and sign-up is not automatic. A social security number should not be requested since there is technically no need for it just for a quote. Quotes are safe and free. Quotes also do not obligate an individual to take the insurance. The company is simply providing the prospective customer with a tool to make the best informed decision possible regarding which auto insurance is the best to fit their individual needs. There are no ulterior motives happening when receiving a quote. It is just a company wishing to form new relationships with customers and provide services that can make the customer very happy.

In the end, the auto insurance company has provided their quote, the customer has made a decision, and the auto insurance company acquires a new customer. That is their goal in providing the useful auto insurance quote tool online. They are certainly going to benefit more by having a new customer than violating the trust of those who seek them out and selling their information to strangers. This is one way a business can cause serious damage to themselves, so why would they want to do that? The point is that they wouldn’t.