ipowerbiz.com?*
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YOUR MARKETING UMBRELLA AND HOW IT INFLUENCES
EVERYTHING
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When I get on a plane, Im glad that pilots use
checklists. Even though theyre experienced, a
checklist makes sure everything is covered and
that nothing falls through the cracks. Checklists
are proven to work.
.
Think of a system as a more robust and complete
checklist. Whereas the pilot checklist deals with
pre-flight testing, the entire system would be
the mechanism in which the entire airline company
adheres to from end to end.
.
If you”re promoting IPowerBiz, ITI, IWC Galaxy
Depot, IdealHealth, InfiniteAbundance.com, or
IntelligenceCenter.com this is something you must
think about.
.
As an aside, there are basically three ways to
grow your business:
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1) You gain more customers.
2) You get your existing customers to spend more
money with you.
3) You get your existing customers to purchase
more frequently.
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Note that reactivating old customers that no
longer buy from you can be considered a new
customer or existing customer, so they would fall
into the three methods described above.
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So the marketing system, in our case, deals with
the end-to-end system of marketing, profit
centers, and ROI. Everything that can possibly
affect the three ways above to grow your business
(and the reverse: keeping your business from
shrinking) is part of the marketing system.
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To illustrate what I mean, lets do a quick
simple exercise. For each role below, put a check
next to it if you think marketing should
influence that role.
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- The handling of inactive and dissatisfied
customers
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- Customer service
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- Support
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- Human resources: the hiring, firing, and
promotions of employees
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- Issuing refunds
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- Product fulfillment
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- The layout of your business: your store,
waiting room, etc.
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- Appointments and follow-up
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- Product packaging
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Ok, youve probably guessed by now that marketing
should influence ALL of those roles.
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[tag]ipowerbiz,iti,iwc galaxy
depot,idealhealth,infiniteabundance,intelligencecenter,ipowerbiz.com,iti.com,iwc.com,idealhealth.com,infiniteabundance.com[/tag]