Website copy writing is one of the most essential skills to have if you’re promoting anything online. Whether you have an ebook to sell, website to launch or affiliate scheme to promote you need to write interesting and compelling copy - copy that will form blog entries, articles, forum posts, press releases and website content. Even if you focus totally on pay per click advertising such as Google Adwords you still need to create winning adverts and persuasive landing pages or your sales will be lost. But forget everything you’ve been told about copywriting -it’s all wrong!

They say you need a copy writer to create your content - they are wrong! Giving control of all your website content is a terrible thing to do. Althought the copy make be technically good it will be missing one essential ingredient - you, your passion and your knowledge!

They say creating a great sales page is important - they are wrong! Creating great copy for your website is absolutely essential and goes far beyond the sales page. To build long term success you need fantastic content. Whether you have an ebook to sell, website to launch or affiliate scheme to promote you need to write interesting and compelling copy - copy that will form blog entries, articles, forum posts, press releases and website content. Even if you focus totally on pay per click advertising such as Google Adwords you still need to create winning adverts and persuasive landing pages or your sales will be lost.

They tell you that PLR copy is the answer - they are wrong! PLR (Private Label Rights) copy is dreadful. It’s the industrial approach to website content in which you can buy 100s of articles in one go.

They make it worse by making it seem a lot harder than it need be so that you go to them to write for you.

They are the mix of copy writers, dusty academics, and grammarians that like to feel superior. These pencil heads relish in pointing out mistakes we make and undermining us so we never learn. It may not even be an official conspiracy with an evil mastermind in a secret HQ but it’s still as effective. When have you ever heard a copywriter say “No, you should be writing this instead” or “You have the knowledge and passion that I can’t match”?

Never! Not a chance. They want to keep you right where you are and bill you again and again knowing that you’ll never realise how easy it can be to create your own copy, or that you’re the best person to do it.

It’s time to fight back and break free from this writing trap and start creating your own compelling copy. This will help you build a unique bond with your customer built on your passion and knowledge and their growing trust and respect in you. So fire that copy writer and take control of your own website!